18 February 2012, Publication - Wrap Up on Trailers
Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.
I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.
Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.
Here is the list of ideas for advertising--there are more and I'll add to the list as we go along. I'm certainly not an expert in all these, but I've dabbled in all of them. I'll try to relate my experience and the degree of that experience to you.
1. Have a website for your novel.
2. Write a blog.
4. Literary awards.
5. Book cards.
8. Blog tours.
9. Press releases.
10. Speaking and teaching.
13. Book signings.
14. Book trailers
When you have completed your trailer, you now need to distribute it. There are potential problems with distributing any video file. They are usually from 10 to 30 Megs big depending on their length and quality. Many times they won't make it through as an attachment on an email. You need to get the files to your publisher.
Try to email it to your publisher and follow up with a separate email to see if they get it. If they do, that's great. If they don't you need to go to step two. Usually, your publisher has run into this problem before. They will tell you how they prefer to receive the file. In most cases, they use a file transfer company or they will ask you to upload the file on their server through the Internet. A file transfer company allows you to upload your video file to their site. The transfer company sends an email to your publisher, who then can download your file.
With an htp transfer, your publisher gives you a site (an htp protocol address) where you can copy your file. Your file shows up on their website. In either case, your file ends up where they can use it.
You also can post your file to your own websites and to a video distribution site. The most well known video distribution site is Youtube. You need to have a channel for this, and at first, your files need to be smaller than 15 minutes and 1 Gig. That's easily within the size for most trailers.
So put up your trailers and send them to your publisher.
I'll begin to write about the reasons I wrote and conceived of the novel Aksinya, tomorrow.
I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.