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Wednesday, January 21, 2015

Writing Ideas - New Novel, part 286, Keywords, Marketing Materials

21 January 2015, Writing Ideas - New Novel, part 286, Keywords, Marketing Materials

Announcement: My new novels should be available from any webseller or can be ordered from any brick and mortar bookstore.  Information can be found at  Check out my novels--I think you'll really enjoy them.

Introduction: I wrote the novel Aksinya: Enchantment and the Daemon. This was my 21st novel and through this blog, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel beginning with

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, visit my writing website and select "production schedule," you will be sent to

The four plus one basic rules I employ when writing:

1. Don't confuse your readers.
2. Entertain your readers.
3. Ground your readers in the writing.
4. Don't show (or tell) everything.
5. Immerse yourself in the world of your writing.

All novels have five discrete parts:
1.  The initial scene (the beginning)
2.  The rising action
3.  The climax
4.  The falling action
5.  The dénouement

The theme statement of my 25th novel, working title, Escape, is this: a girl in a fascist island nation will do anything to escape--a young cargo ferry pilot not following the rules crashes on the island.

I'll make a slight digression because I'm developing advertising and publisher materials for my newest completed novel, Lilly.  Here is the cover proposal for Lilly: Enchantment and the Computer
Cover Propsal
Before you can market a novel to the public, you have to market it to publishers or potential publishes.  This means you need to develop materials to market your novel.  These marketing materials can be used when the book is published.  We've already looked at two main pieces used in marketing: the title and the book cover proposal.  These are necessary for a web design, and they are also necessary for a publisher.  You can live without a cover proposal for a while, but you need a title right away.

The next step is to build the marketing information you will use to present your novel to publishers and to the public. Here is an outline:

Title of Work:

Lilly: Enchantment and the Computer

Author(s) Name:

L. D. Alford

Type: Either Screenplay or Book


Length: Either # of words for books, or # of pages for screenplays

105,300 words

Keywords and Market Focus:

Fiction, Washington State, Tacoma, Spanaway, Seattle, Computer, Pacific Lutheran University, Hacker, goddess, sushi, Redemption, kami, Japan, Shinto, torii, Shrine, engineering, math; will fascinate anyone interested in the spiritual, mystery, and suspense—will appeal particularly to those who enjoy historical mystery and suspense novels.


Fiction Suspense
Author Bio: Approximately 120 words

Synopsis:  Approximately 500 Words

Concept of the Work:  Approximately 250 Words

Registration: WGA, ISBN, or Library of Congress, Write the number.

Other Information:  If you have more work, a website, anything interesting and professional, especially any awards or recognition.
Reviewer’s quotes.

Time to look at keywords.  The world of the internet and computers is all about keywords--choose the wrong ones and no one will every know about your novel.  Choose the right ones and you will be a best seller.  It isn't quite as simple as that, but the proper keywords and having keywords is necessary. 

First, you will want to place the keywords for your novel in the search keywords for your novel's site.  Second, your publisher or potential publisher will want keyword for their research and their website.  Let's look at the keywords I chose for Lilly:

Fiction, Washington State, Tacoma, Spanaway, Seattle, Computer, Pacific Lutheran University, hacker, goddess, sushi, Redemption, kami, Japan, Shinto, torii, Shrine, engineering, math.

You don't want too many, and you don't want too few.  You want keywords to be concrete  and real.  Love is a poor keyword--too common and not concrete enough (unless you wrote Love Story).  Pick words that represent the place of your novel and the character of the people in your novel.  Note, in Lilly, we have Washington State, Tacoma (large city close by), Spanaway (city where novel mostly takes place), Seattle (city where some of the novel takes place), Pacific Lutheran University (the University in the novel).  Lilly is a hacker and in math.  Dane is in engineering and math.  The main concept in the novel is about Lilly being a goddess, eating sushi, redemption as an theme, Japanese kami, a Shinto shrine, the Shinto tori.  All of these except redemption are very concrete things to describe the novel and the characters.  I left in redemption as a theme idea--its a bit more unique than love as an idea.

Put your list together for your novel based on these ideas--note there are more than ten and less than twenty--that's about right.

At this point everything I'm doing with and for this work is about marketing to a publisher and building a website.

More tomorrow.

For more information, you can visit my author site, and my individual novel websites:

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