Publication - Blog Interviews

9 January 2012, Publication - Blog Interviews
Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  Book signings.
14.  Book trailers
15.  ...

You can be interviewed for print media, for radio, for TV, on blogs, Internet general, character interviews, trailers just to name a few. 

With blog interviews we are moving to a more controllable media (by the author).  In general, many blogs wish to interview authors--the opportunities are almost endless.  To get together with those opportunities, you need to connect with blogs on books and writing.  You also can usually find authors with your publisher who want to do blog interviews.  These work one of two ways.  The easiest is that the blogger simply asks you to answer a very simple question (or two).  Usually the questions are: describe why you wrote your novel and how did it get published.  These are the most common types of questions.  I did a blog interview like this about a year ago on my novel Centurion for Lynnette Bonner.  You can see it at http://lynnettebonner.blogspot.com/2010/08/lionel-alford-talks-about-his-book.html.  I should do many more of these, but I just haven't taken the time.

The other type of blog interview is where the interviewer gives you a list of questions to answer for the blog post.  This is simple too, just answer the questions.  In each case, the less structured or the more structured interview, just answer the questions and send them back to the blogger.  You might want to send some pictures illustrating your novel and your picture.  If you don't, the blogger will usually get your picture and novel cover picture from one of your sites (or amazon).

Let's move on to the content of blog interviews, tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - TV Interviews Questions

8 January 2012, Publication - TV Interviews Questions

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  Book signings.
14.  Book trailers
15.  ...

You can be interviewed for print media, for radio, for TV, on blogs, Internet general, character interviews, trailers just to name a few. 

In any interview, but especially in video interviews, keep the focus on the topic, and try to draw your novel into the topic.  In point of fact, since your novel covers the topic, there is no reason to not bring it up.  For example, if your novel is about demons, bring up examples from your writing about demons.  If magic plays a part in the novel, use examples from your writing that draw attention to magic.  Make your answers coherent and tight, however, if the interview is prerecorded, then you can make the answers as long as you wish--they will edit them anyway.

So what might you try to defuse or at least keep away from during an interview?  Before the interview, imagine the worst kind of question or situation your interviewer could ask you.  For example, I want to be perceived as a writer who appeals to all audiences.  I write books with powerful redemptive themes, but that are not considered Christian mainstream fiction.  I don't want to hurt my appeal as a novelist to either Christians or non Christians.  That doesn't mean I won't or don't stand on principle or hold to strong ethical values--it just means that I don't want to be pigeonholed as a specific type of author.  I try to imagine the kinds of questions I might be asked and develop answers that get across the appeal of my novels.

Let's move on to blog interviews, tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - TV Interviews Demeanor

7 January 2012, Publication - TV Interviews Demeanor

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  Book signings.
14.  Book trailers
15.  ...

You can be interviewed for print media, for radio, for TV, on blogs, Internet general, character interviews, trailers just to name a few. 

Television is a visual media and much media is moving toward the visual arena (look a U-Tube, book trailers, etc.).  More important than dress (I can dress up anyone to look good--just look at mass murderers during their trial) is demeanor, that is, how you present yourself.  Of course, dress is an important part of this, but it is only a small part.  You've noted people in shirt sleeves who with a single word took over the attention of a room.  You've likely also noted a well dressed and handsome person who shut down a conversation the moment they opened their mouth.  My intent isn't to make you into something or someone you aren't, but rather to accentuate your positives and skills.  Additionally, you might want to change some bad or adverse habits to become a more personable person.

What is a personable person with a good demeanor.  That is a person who has a pleasant appearance.  Dress, hygiene, fitness, all these play into a pleasant appearance.  You need to have an engaging smile and personality.  Practice smiling.  Have an upbeat attitude.  Don't interrupt too much (a little interruption is okay, but a person who constantly interrupts is a bore).  Don't hog conversations.  Be engaging.  Introduce yourself to others.  Speak to people you don't know.  Have a grasp of the important. 

I'll discuss things to be cautious of in interviews and conversations, tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - TV Interviews Dress

6 January 2012, Publication - TV Interviews Dress

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  Book signings.
14.  ...

You can be interviewed for print media, for radio, for TV, on blogs, Internet general, character interviews, trailers just to name a few. 

Television is a visual media, but all media are partially dependent on visual impressions, and media is moving more and more toward the visual.  The evidence of this is in facebook or other social media where pictures are become as ubiquitous as text.  You must keep this in mind whenever and where ever you are.  If you want to be respected as a writer, you need to portray the appearance and demeanor of a writer.  This means, generally, looking like a writer for your topic area.

Your demeanor and your appearance are especially important for television.  Makeup is necessary and usually, the station will provide makeup.  Micing is a very important subject that we will address at some point.  The station will adequately mic you.  However, you are in charge of your clothing and your demeanor.  Clothing and demeanor are critical.  I discussed clothing yesterday.  You need to match your clothing to your style and topic.  If you don't have any style--then get an opinion.  Dressed for success is a great place to start.  Don't use the opinion of your family unless they are professionally involved in some aspect of visual media.
 
Demeanor is as important as clothing.  You don't want to come across as arrogant, but you want to be seen as an expert.  You don't want to give the impression you know it all, but you want to leave an impression of knowledge.  You don't want to to be thought of as odd or weird, but you want to leave an idea of unique and special.  You achieve this through your approach to your subject and your demeanor.  Your audience will give you the benefit of the doubt if you appear up front like you know something (that you fit into their impression of a writer).  So, that closes the loop.  You want to dress like your subject area.

I'll get into more details on demeanor, tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - TV Interviews

5 January 2012, Publication - TV Interviews

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  Book signings.
14.  ...

You can be interviewed for print media, for radio, for TV, on blogs, Internet general, character interviews, trailers just to name a few. 

Television interviews are similar to radio interviews.  They are, however, more difficult to get.  As always, and especially with television, you will not usually be interviewed because of your novel--it will be the topic of your novel that is the focus.  You do have to worry with a television interview about how you appear.  So although this information applies mainly to television interviews, it also applies any time you interact with the public.

Appearance matters, and it matters more to authors than to many other fields.  You want to portray yourself to fit in the genre and your area of expertise.  This also applies to your pictures.  If your topic is studious and intellectual, you want to portray that.  When I speak and interview for my historical fiction, I try to give an appearance of a professor.  This is easy because I have been a professor and instructor for a long time.  When I interview or speak about these books, I wear a coat and gussy up a bit.  Not too much, I wouldn't wear a coat and tie, but enough so the audience sees me as an academician. 

If you are a YA (young adult) writer, you want to have the appearance that you are somewhat connected to YA.  You should wear something stylish that fits with that crowd.  A suit and tie would be out of place. 

A suit and tie would be very appropriate if you are a business writer or if you are writing about a business subject.  If you are a preacher or a priest and your writing is topical on these subjects, you might want to wear a collar or a suit.  You get the idea--you should portray your focus topic in your dress and your demeanor.

I'll get into more details on dress and demeanor, tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - Radio Interview dangerous Questions

4 January 2012, Publication - Radio Interview dangerous Questions

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  ...

You can be interviewed for print media, for radio, for TV, on blogs, Internet general, character interviews, trailers just to name a few. 

You never want to prepare, suggest, or try to answer questions like this:

1.  Ones that take more than a short paragraph to answer.
2.  Ones that have really complex answers.
3.  Ones that take a special level of education or training to answer.
4.  Ones that are purely opinion based.
5.  Ones that are controversial.

Here are examples of these types of questions:
1.  Complex and long:  What is the theme of your novel?  (This is not a bad question if you can answer it in a couple of sentences.  Most people can't and many authors haven't thought about it).
2.  Controversial:  Is your main character homosexual?  (Unless your main character is homosexual, this is a trick question).
3.  Special level of understanding:  How does the end of the age of enlightenment fit with the theme of your novel?  (Unless this is a major topic of your novel).

Do you get the idea?  If you can intelligently answer these questions with just a couple of sentences, you may answer them.  On the other hand, if you can't the best thing to do it turn a difficult question back to the novel.  In terms of these questions, you don't really want to answer theme questions--unless you've really thought about it.  You should think about it.  Turn this type of question back to the plot.  For controversial questions, turn them back to the novel.  For example, with a controversial question about the main character, either say straight out--the character isn't a homosexual, or leave it ambivalent with, you'll just have to read the novel and figure that out for yourself.  For a very complex question, try to use the context to point back to your novel.  There is always more, but we need to move on.

Tomorrow, television interviews.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - Radio Interview Questions

3 January 2012, Publication - Radio Interview Questions

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  ...

You can be interviewed for print media, for radio, for TV, on blogs, Internet general, character interviews, trailers just to name a few. 

I forgot to mention yesterday that you need to prepare answers just like I showed you to write teasers.  At the most, an answer to an interview question should be no more than a paragraph.  When I say a paragraph, I mean a short paragraph.  For example, in answer to the question "What is your novel about?" for Aksinya, I would answer:  Aksinya is about a young woman who conjours a demon to protect her family from the Russian Bolsheviks during the Revolution.  That's it.  That's all.  This answer is short, sweet, and begs to have other questions asked.  So, the main point is to have answers that are short and packed full.  You can actually use the teasers you wrote before (that is if you followed my advice).  Carry them with you--they can really help you focus your interview.

That's the point--to focus your answers during the interview.  I promised I would tell you the questions you should never prepare to answer during an interview.  Or to be more precise, questions you don't want to answer during an interview.  I'll wait until tomorrow.
I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - even more Radio Interviews

2 January 2012, Publication - even more Radio Interviews

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  ...

You can be interviewed for print media, for radio, for TV, on blogs, Internet general, character interviews, trailers just to name a few. 

The two types of interviews for the radio are phone and station.  In a station interview, you go to the radio station and either record or do a live on air interview.  In a phone interview, you call the station and accomplish a live or air interview.  Sometimes the interviewer will give you a list of questions.  Sometimes, they will ask for a list of questions from you.  The best approach is to send the interviewer a list of suggested questions.  For a novel, here are some great interview questions:

1.  Why did you write this novel?
2.  How did you research your subject?
3.  Who is your main character?
4.  What is your main character like?
5.  Are you like your main character?
6.  What is your next book?
7.  Will you read us a short selection from your novel?

To prepare for any interview--be able to answer these kinds of questions.  Prepare a short and I mean short selection and practice it.  If you don't, you'll sound like a dork.  It is always a good idea to have a selection of your writing ready to read.  People always (for interviews) like to hear an author read from their works.

I'll tell you next questions not to use--ever.
I give you more ideas on radio interviews tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - more Radio Interviews

1 January 2012, Publication - more Radio Interviews

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  ...

You can be interviewed for print media, for radio, for TV, on blogs, Internet general, character interviews, trailers just to name a few. 

To get a radio interview, call radio stations in your area (especially talk radio), tell them you are a local author, that you write about x, and offer to do interviews if they have need.  Many times it is best to contact local shows that might be interested in your book topic.  Remember, interviews are not as interested in your novel as they are your topic.  I can't stress this too much.  Just as with print interviews, unless you are a best seller and a celebrity, the focus is your subject, not your novel.

NPR might interview you, for example, because you wrote about fruit bats.  The topic is what interested them and not the fact that you wrote the book.  In terms of fiction, the fact you wrote a novel about a famous ghost is more important than the novel itself (that is in terms of interviews).

As I wrote, contact local radio stations and programs that might be interested in the topic of your novel.  There are two types of radio interviews you can do: in station and phone.

I give you more ideas on radio interviews tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - Radio Interviews

31 December 2011, Publication - Radio Interviews

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  ...

You can be interviewed for print media, for radio, for TV, on blogs, Internet general, character interviews, trailers just to name a few. 

Radio interviews are many times easier to get than print interviews.  The reason is that print is on its way out, and if a newspaper has a section for books, that section usually doesn't cover local books.  They usually syndicate from the NYT book page.  Many times they don't even look at the stuff they are publishing.  This is the unfortunate result of the decline of the newspaper.  If they were willing to pay more attention to their own community, and they reflected the values of their community, the local newspapers wouldn't be dying.  As it is, they don't support the writing community or their own communities, and so there is little scope for promoting your work.

Radio on the other hand is mostly local for filler and is always interested in local news because it can't survive without reflecting its community to some degree.  Many who would never pick up a newspaper routinely listen to radio.  The problem with radio compared to print media is that it is a flash in the pan.  Print usually gets a lot of play for a long time, while radio, even if it is recorded and podded, won't get as much play.

I give you more ideas on radio interviews tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - more Print Interviews

30 December 2011, Publication - more Print Interviews

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  ...

You can be interviewed for print media, for radio, for TV, on blogs, Internet general, character interviews, trailers just to name a few. 

So, for any interview, how do you keep the interviewer on topic (that is your book).  Your interview should focus on "Why you wrote the book."  That's all there is to it.  If every question and every answer comes back to this specific point, you win.  With this answer, you will be able to answer the interviewer's questions and, at the same time, get out information on your book.  You might want to prep this specific question and answer before your interview. 

Just answer this question "Why did you write the book."  Encapsulated in this question (and its answer) is every single important point an interviewer can ask.  You can also turn every question into an answer that is based on this.  For example, let's say you wrote a novel about the civil war.  Any question the interviewer asks can be answered, "I wrote this novel to answer that question for myself," then you can expand.  Don't expand too much.  Give the interviewer a few choice quotations that come from your novel or that about your novel.  You can also use the teasers that you developed for marketing your novel as the basis for your interview questions.

So remember, keep on topic and try to get a word in about your novel.  I give you more ideas on this tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - Print Interviews

29 December 2011, Publication - Print Interviews

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  ...

You can be interviewed for print media, for radio, for TV, on blogs, Internet general, character interviews, trailers just to name a few. 

Print media interviews can be very helpful for advertising your novel.  Of course the print media and especially the distribution makes all the difference.  If you get an interview from the NY Times, you will get a lot of attention.  On the other hand, if you land an interview with the Podunk Dispatch, you won't get so much attention. 

For print media, you need to be ready and even provide questions and answers on your own.  If possible, try to keep your interviewer on topic--you may or may not be successful.  The problem with print interviews is that most won't be interested in your novel--they are interested in your story and your connections.  Unless you are a best selling author who has some other connection or story, your novel won't get any play. 

A great example of this is an author friend of mine who wrote the novel Katia about the Berlin Wall.  The press was more interested in his story about the Berlin Wall than his book--the fact that the book was about the Berlin Wall is what connected for the novel and for his sales. 

So remember, keep on topic and try to get a word in about your novel.  I give you some ideas on this tomorrow.
I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - Interviews

28 December 2011, Publication - Interviews
Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  ...

There are many opportunities in interviews, and there are many different types of interviews.  You can be interviewed for print media, for radio, for TV, on blogs, Internet general, character interviews, trailers just to name a few.  This is a very important and varied area. 

How effective are interviews?  That depends entirely on the audience and the distribution of the interview.  Many are not very effective, but any chance to get your name and information about your book out for free is good.  That's the point, after all, to get advertising at a low or no cost--of course, the more effective the better. 

Interviews is a subject that demands some detail and some time to evaluate the possibilities.

I'll get into the basics of interviews, tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - Contests

27 December 2011, Publication - Contests

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  ...

Like literary awards, I'm leery of contests.  For every legitimate contest there are 1000 that are the typical poetry tricks.  You know the ones, submit you poetry for a contest.  Everyone wins and then they want to sell you the poetry book.  How many people really read that crap poetry?  No one.  The contest was a way to get your money--so unless my publisher puts me in a contest or recommends a contest to me, I ain't playing. 

That doesn't mean there are no legitimate contests out there.  I'm certain there are.  I just haven't found any.  So if you find one, tell me about it. 

To me, contests are just one place to stay away from.  If you win--what do you really win?  A chance at publication?  Copy?  Let me tell you, the paper in my town runs a couple of writing contests every year.  The winners usually write something cute and nice--maybe publishable, but most contests aren't looking for great writing.  They might not be able to pick great writing from a list.  They are looking for something that sells newspapers (in this case).  They want smaltz.  So if you don't mind writing smaltz--go for it.  Also, most of these contests are for non professionals.  If you are a published author, you don't count.
I'll move on to interviews, tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - Postcards

26 December 2011, Publication - Cards

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  ...

There are many other types of cards you can make to advertise your novels.  I mentioned book cards and book marks.  Another type of advertising card is a postcard.  You can mail a postcard, but that isn't what I do with them.  I have a postcard sized advertising that I print on heavy paper and hand out.  These cards have my picture, my 6 book covers, and a very short description of each book.  Since this card is about a half page, I use it for half page advertising as well.

Why a half page ad?  Well, you will often find opportunities for full page and half page ads.  For example, if you do any advertising with theater productions, shows, or events.  You might as well have this type of ad stock available, and if you have more than one book in publication, you should definitely have this type of postcard ad to give out.

I'll move on to contests, tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - Book Marks

25 December 2011, Publication - Book Marks
Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  ...

Merry Christmas!  I hope you have a wonderful season, and I hope you win over a publisher for your book and sell a million copies.  Me too.  I hope this blog will help you get closer to your goals.

One way to make more book sales is proper advertising.  I'm lumping anything you can print at home for advertising under book cards--so in that mix comes book marks.  Book marks are, well, book marks.  I found a great funeral supply online store that provides book marks in various paper styles ready for printing.  They aren't a very great laser cut, so I have to use a paper cutter, but they are better than nothing.

I produce a different book mark for each book.  When I sell books, I give out book marks with each book I sell.  When I sell books, the book marks augment the book cards.  People who love books can't pass by a book mark without taking one.  Just like when you design a book card, with a book mark, focus on the cover of your book.  Make that the top of the book mark.  With a book mark you definitely have more room to put a few teasers about your book and don't forget the book information (ISBN etc.).

I make them simple, but you can make book marks with plastic covers and ribbons etc. etc.  The point is to make more money and not less, so you don't need to spend a lot to make a great book mark.

I'll tell you about similar types of advertising tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - Using Book Cards

24 December 2011, Publication - Using Book Cards

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  ...

You use a book card like a calling card (business card).  Hand them out to anyone who acts interested.  I have a book card for each of my six published novels and a general card that lists all six.  I give them to anyone who seems interested in books or my writing.  I hand out one to a person.  At restaurants I put them with my bill for the server. 

Use your book cards to give something to people you meet.  I assure you, anyone who speaks to you about writing will want your book card.  Will they do anything with it?  I have no idea, but if you sell one book for every ten you give out, the cards will more than pay for themselves.

I buy business card stock by the bulk and print a hundred cards at a time.
I'll tell you about book marks tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - Book Cards

23 December 2011, Publication - Book Cards
Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  ...

Under the idea/concept of book cards, I include anything the author (or anyone else) produces on paper as a giveaway to advertise your novel.  In this category are book cards, book marks, brochures, advertisement cards, etc. etc.

Book cards are the simplest--let's tackle them first.  A book card is a regular calling card that you carry in your wallet/pocket/purse to give to people who are interested in your book(s).  A book card should include a picture of your cover, the title of your novel, your name, your novel's website, your website, and potentially, your email address.  Perhaps this is a good time to talk about email addresses.  You do know you can have as many free email addresses as you wish,  If you are worried about giving out your primary email, just get another one to put on your book cards.

I'll tell you what to do with book cards tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - Literary Awards

22 December 2011, Publication - Literary Awards

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  ...

Anything that sets your novel apart from the crowd is good.  However, you need to understand that with the Internet and indie writing numerous organizations and literary awards have appeared.  The number of categories and types of awards is amazing--almost enough so every newly published novel could win one.  Ah, there's the rub, if everyone can win one, what's the point--well, to set your novel apart.  Still, to apply for one of these awards, you have to send in $50 to $100 and a copy of your novel.  You don't get any money if you win.

I think that most of these are setups.  I don't apply and unless my publisher recommends one to me, I doubt I will apply.  I have applied twice to a literary award in the past, I spent my money and sent in a copy of the book and received my certificate of participation.  I know awards are given, but again, I'm not certain of their value, their meaning, or their selection process.

I think for the high level awards, your novel must be recommended to the selection board.  You don't pay any money, and If you win, it really means something.
I'm not sure there is much more to be said about literary awards.  We'll look at Book Cards tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

21 December 2011, Publication - Advertising Follow-Through

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  ...

The point of Internet advertising is to get someone to come to your website--there you can seduce them with your book.  That's the whole reason for the advertising, and this applies to the indie as well as the regular published. 

Therefore, your website needs to seduce them to want your novel.  You need to encourage them to want to read your book.  The first step is getting them to your website, the second is getting them to stay long enough to, third, go to a bookseller where they can buy your book.

You can see what you need to do.  First, your website needs to be clear and clean.  It needs to not be ambiguous.  You need to clearly and specifically tell your visitors about your book in words that will interest and draw them to explore further.  You need to have pictures of the cover and information on the book.  I could go on and on about website development, but I'm not an expert--I just have made a lot.  Look at any of my novel websites for an example of how I make a website for a novel.  Look at www.AegyptNovel.com.

Second, you need to get them to stick around on the site long enough to want to buy your novel.  I think a crisp and clean site with strong content is about the best you can do.  Give them the four buttons (described before) and give them those marketing teasers you developed.

Third, point them to booksellers.  Give them a choice.  I put some links, and I put Amazon widgets on my websites.

There is so much more on advertising, but we need to move on.  We'll look at Literary Awards tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.