26 December 2011, Publication - Cards
Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.
I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.
Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.
Here is the list of ideas for advertising--there are more and I'll add to the list as we go along. I'm certainly not an expert in all these, but I've dabbled in all of them. I'll try to relate my experience and the degree of that experience to you.
1. Have a website for your novel.
2. Write a blog.
4. Literary awards.
5. Book cards.
8. Blog tours.
9. Press releases.
10. Speaking and teaching.
There are many other types of cards you can make to advertise your novels. I mentioned book cards and book marks. Another type of advertising card is a postcard. You can mail a postcard, but that isn't what I do with them. I have a postcard sized advertising that I print on heavy paper and hand out. These cards have my picture, my 6 book covers, and a very short description of each book. Since this card is about a half page, I use it for half page advertising as well.
Why a half page ad? Well, you will often find opportunities for full page and half page ads. For example, if you do any advertising with theater productions, shows, or events. You might as well have this type of ad stock available, and if you have more than one book in publication, you should definitely have this type of postcard ad to give out.
I'll move on to contests, tomorrow.
I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.