Development - Terrible Teasers

14 April 2012, Development - Terrible Teasers

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, visit my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

The steps in making and using a character in a novel are as follows:

1. Development of the character (history, description, personality, etc.)
2. Revelation of the character (within the novel, show don't tell)
      a. Description of the character - introduction
      b. Voice of the character
      c. Continuing revelation by showing

In a classical plot (and in most of my novels) you have a protagonist, an antagonist, and a protagonist's helper. If you develop these three characters for a novel, the plot will naturally fall out of the development of the characters.

I want to talk about teasers and sale's blurbs for books.  I'm not certain how long this will take, but the world needs to hear it. 

I've been increasingly disturbed by teasers and book blurbs that will never sell a book.  How do I know?  I read them all the time on Amazon.  If they excite my interest, I go check out the book.  Let's talk about teasers and blurbs for a little.  First, the point of a teaser or a blurb is to interest a reader in your book.  Second, if the reader is interested, they will then go to your book site or to a bookseller and review your book--perhaps read the first chapter or whatever is in the "Look Inside" feature.  Third, if they like what they see, they will hopefully purchase a copy.  Fourth, they will read your book and like it therefore propelling your book to the bestseller lists.

Notice, if you don't get past step 1, you won't sell a book.  I have to tell you, the latest indie teasers I've read have been not just terrible, they have been monumentally terrible.  How bad are they?  I already told you, I will check out any book whose teaser interests me.  I promise.  Most of the time, I find the first chapter doesn't propel the work, but hey, that's en entirely (well not entirely entirely) different problem.

I've been seeing some horrible teasers and blurbs in the indie scene. I'll discuss that tomorrow and get back to introducing the theme in the first scene later.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Development - The Creative Process

19 February 2012, Development - The Creative Process
Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, visit my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

I've already given you the novel Aksinya complete with comments and notations.  You could use that as a basis to understand much of my creative process, but I thought it might be even more effective to begin at the beginning and go through the steps that led directly to writing Aksinya.  Those same steps can be applied to the creation of any novel as well as any creative endeavor.

What I'll try to do is to define the process of creating a novel length idea, fleshing it out, and finally completing the novel.  Through the definition of this process, we can look at many concepts and problems writers face, and I can try to clearly explain how to generically use the creative process to at least develop a novel.
I'll begin to write about the reasons I wrote and conceived of the novel Aksinya, tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - Wrap Up on Trailers

18 February 2012, Publication - Wrap Up on Trailers

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  Book signings.
14.  Book trailers
15.  ...

When you have completed your trailer, you now need to distribute it.  There are potential problems with distributing any video file.  They are usually from 10 to 30 Megs big depending on their length and quality.  Many times they won't make it through as an attachment on an email.  You need to get the files to your publisher.

Try to email it to your publisher and follow up with a separate email to see if they get it.  If they do, that's great.  If they don't you need to go to step two.  Usually, your publisher has run into this problem before.  They will tell you how they prefer to receive the file.  In most cases, they use a file transfer company or they will ask you to upload the file on their server through the Internet.  A file transfer company allows you to upload your video file to their site.  The transfer company sends an email to your publisher, who then can download your file.

With an htp transfer, your publisher gives you a site (an htp protocol address) where you can copy your file.  Your file shows up on their website.  In either case, your file ends up where they can use it. 

You also can post your file to your own websites and to a video distribution site.  The most well known video distribution site is Youtube.  You need to have a channel for this, and at first, your files need to be smaller than 15 minutes and 1 Gig.  That's easily within the size for most trailers. 

So put up your trailers and send them to your publisher.

I'll begin to write about the reasons I wrote and conceived of the novel Aksinya, tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - and even even more on Trailers

17 February 2012, Publication - and even even more on Trailers

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  Book signings.
14.  Book trailers
15.  ...

After you have recorded your trailer and you are happy with the results, now is the time to really make it into a trailer.  Most digital recorders and many computers come with digital editing software.  You can edit your trailer with this software and make it really appear professional.  You can add titles, graphics, photos, cover shots, and music.  You can make the trailer as fancy and artistic as you can stand.

Covers are always a required show in your trailer.  Just cut in a shot of your cover and throw in your and your novel's websites.  If you or your novel don't have websites, you need to get them and make them.  If your book includes maps or graphics, you can also throw them into the trailer.  Be judicious, but provide some exciting material.  Put in the name of your novel in the title of the trailer and include your name too.  There is so much that is possible using digital video editing, it would be nearly impossible to go over every possible combination and capability.  Make it simple or make it complex, video editing can significantly improve your trailer.  Do forget, you need to own the rights to the items you put in your trailer--like the music, pictures, graphics, etc.

More on book trailers tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - and even more on Trailers

16 February 2012, Publication - and even more on Trailers

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  Book signings.
14.  Book trailers
15.  ...

Once you have all the pieces together, you can start on your trailer.  Get dressed.  Set up the camera at the location.  Prepare your script and set up teleprompter.  Now, start recording.  Digital film is magic inside the aether--you can reuse it over and over and throw away anything you don't like.  Since the trailer is only 2.5 to 3 minutes, you can keep recording it until you are happy.  If you are a real pro, you can record parts and put them together.  You'll want to manipulate and work on your trailer anyway.

Remember to act!  This is a piece of advertising that is supposed to get people excited about your novel.  If you aren't excited about your book, no one else will be.  Put on a big smile.  Speak clearly.  Speak with animation.  Use your hands.  Think entertainment show and give your audience something to be entertained about.  In more advanced trailers, you might try to convey an emotion or a feeling to your audience.  This is much more difficult in a trailer, but it can be very effective.  If you an figure out some very special trick or turn relating to your novel, you could get people so excited about your trailer, it could go viral.  Remember, any publicity is good publicity.
More on book trailers tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - and more on Trailers

15 February 2012, Publication - and more on Trailers

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  Book signings.
14.  Book trailers
15.  ...

To make a trailer, you need the following:

1.  A script
2.  A means to project the script so you can read it
3.  A video camera (a device that electronically records video, almost every digital camera in the world can do this)
4.  A place (a scene)
5.  Appropriate clothing
6.  Digital editing software
Put the script into a PowerPoint slide show.  That's what I do.  You can project it on your computer and read it while recording the trailer.  Dress in clothing appropriate to the kind of trailer you are making.  For example, if your novel is about the intercity, you might wear contemporary urban clothing.  If your novel is about the west, you might wear jeans, boots, and chaps.  For Aegypt I wore a white suit coat.  For Centurion, I wore a regular suit coat.  Choose the proper location for your trailer.  Aegypt is a suspense novel; I used an unfinished corner in my basement.  Centurion is a historical novel; I just used my living room.  When you have everything set up, you are ready to begin.

More on book trailers tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - even more on Trailers

14 February 2012, Publication - even more on Trailers

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  Book signings.
14.  Book trailers
15.  ...

Here is a script for a trailer:

Research:

Before I write a book, I spend one to two years of intense historical study prior to putting ink to paper.  I spent even longer on Centurion.  I started writing the novel in 1989 while flying in Europe and especially in Turkey.  The Middle East and Italy were inspirations to me in putting together a work about Roman Legionnaires, Galilee, and Judea around 0 to 35 AD.    

The Question:  

I always ask a question when I write.  The question I asked myself in Centurion is what would the Roman Legionnaire be like who crucified Christ?  What would he think and what would his life be like.  Who was he?

The Characters:  

The idea came from a short story I put together one Easter.  I imagined the response of the woman of the streets who lived with the Centurion who crucified Christ.  I saw her as a person like the women who initially trusted in the Christ, like Mary Magdalene.  At first the Centurion Abenadar was not a sympathetic character, but in building his life, he was an honorable man who was driven by events and his responsibility to do what needed to be done.  Each of the characters grew from the reality of their times and place in the society of 30 AD. 

We see Abenadar change from a recruit through the training of the legion into a legionnaire, and with battles and training to become a Centurion assigned to Pilate in Judea. 

We see Ruth, the woman he rescues from the street both vulnerable and yet powerful.  A strength behind the compassion of the Centurion.

Teaser: 

Finally, though a novel, Centurion is good history.  For the reader, through the eyes of Abenadar, the world of 30 AD in Judea comes alive. 

This is the script for the trailer to my novel Centurion.  I need to redo the trailer, but the script isn't too bad.

More on book trailers tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - more on Trailers

13 February 2012, Publication - more on Trailers

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  Book signings.
14.  Book trailers
15.  ...

You need to make trailers for each of your books.  Making a trailer is really easy to do.  Making a really good trailer takes some work.  If you can make a trailer so good that it goes viral, you might get some attention for your books--I'm not so sure.  Any advertising is good--it can't be bad.  Even bad advertising helps people remember your name.

You need to script your trailer.  If you go to the secret pages for my published books: Aegypt and Centurion, you can see the basic scripts I used for their trailers.  I make the script into a PowerPoint presentation so I can put them on a computer screen while I'm recording the trailer.  The point is to make your script into a teleprompter so you don't have to memorize it and you can read it while recording the trailer.  If you put the script into a PowerPoint presentation, you can use a mouse or a presentation device to click through the presentation.  If you do it right, you will be able to read the PowerPoint presentation script while recording the trailer and no one will know that you were reading it.
More on book trailers tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - Trailers

12 February 2012, Publication - Trailers

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  Book signings.
14.  Book trailers
15.  ...

I've written about trailers before--I'll do it again.  Trailers are videos that are usually from 2 to 3 minutes long that describe and feature your novel.  They are used for advertising. 

How important are trailers?  No idea.  My publisher wants them, encourages them, and posts them.  You can see my trailers at http://www.oaktara.com/bookpage-centurion and http://www.oaktara.com/bookpage-Aegypt.  I suggest you should put together trailers for your books.  I have three other books that need trailers.  I should make them just because my publisher wants them.  That's kind of the point.  If your publisher thinks trailers are a good idea--then they are a good idea.  I recommend following your publishers advice always.  If you are an indie writer--do what you want, but realize, most publishers are encouraging writers to make trailers.

How effective are trailers.  I have no idea.  I'm not certain if people watch them or not.  I haven't received any feedback positive or negative about my trailers.  I'll admit, my trailers could use some work.  Still, no feedback is an indicator.  It means that few have watched them.  What I should do is put them up on my You-Tube site and see what happens.  That way I'll know if anyone watches them.

More on book trailers tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - Book Signings Conclusions

11 February 2012, Publication - Book Signings Conclusions

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  Book signings.
14.  Book trailers
15.  ...

I'll try to wrap up book signings today.  There is certainly much more that can be written about book signings.  I do them all the time.  I'm happy to do them, but I don't plan to accomplish book signings just as book signings.  I suggest you do the same.  I haven't found them to be very helpful by themselves, but they work well as a part of another event. 

Make sure you have a unique method of signing that is still easy to do.  Remember to ask, smile, sign, smile, and present.  Interact with your readers and buyers.  Give them a reason to buy and to read your book(s).  Present your writing in the best light and make sure you are an expert in the topic of your book--this is an idea from before, I'm just uncovering it again.  By the way, sign with a flourish.  After all, it is your creation.
 
I'll move on to book trailers tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - and even still more on Book Signings

10 February 2012, Publication - and even still more on Book Signings

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  Book signings.
14.  Book trailers
15.  ...

I'm writing so much about book signings because there is always author interest in this topic.  Personally, I haven't found book signings themselves to be very lucrative or successful.  I have found bundling book signings with other events to be very helpful.  For example, when I teach classes, I always offer my books for sale, and I always offer to sign the books.  When I do a talk, I offer books for sale, and I sign them.  When I sell books at a store or at a bazaar, I offer to sign the books.  The people who come aren't necessarily interested in the signing, they are interested in the book, and a secondary consideration is the signing.

So, if you want to take a lesson from this, don't necessarily have book signings--offer a talk, a reading, a class, perhaps a meet the author, and as a side note, sign books.  This little observation goes along with the note on books versus topics.  Remember, I wrote that you will likely never get an interview based on your book, rather people will be interested in the topic of your book.  Your book isn't usually the draw, it is the topic.  Likewise, people are not interested in your signature, they are interested in your book.  Sell them your book, and they will want a signature.
 
I'll try to finish up about book signings tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - and still more on Book Signings

9 February 2012, Publication - and still more on Book Signings

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  Book signings.
14.  Book trailers
15.  ...

If your books are not distributed through a standard wholesaler, you will have problems placing your books in nationwide bookstores and you will have problems getting a book signing at these kinds of stores.  On the other hand, many independent bookstores will usually be willing to support a book signing and potentially a consignment placement for your books.  You won't make much if any money this way.  Of course the point isn't making money--it is advertising.

Independent bookstores are a great resource for indies and nonstandard distributed publishing (read POD here).  The problem with indie bookstores is they are looking to get their cut, and you won't get much or you might be paying for the privilege.  Many indie bookstores will charge you to have a signing event in their stores.  You might find yourself out $50 to $250 just for the signing.  When you make a deal like this with a bookstore, you can get some great play if they advertise and market for you.  Sometimes the $50 to $250 just buys tea and cookies and you still have to run all (or most of) the advertising.
 
I'll write more about the details (where and when) of book signings tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - still more on Book Signings

8 February 2012, Publication - still more on Book Signings

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  Book signings.
14.  Book trailers
15.  ...

There is still much more to discuss about book signings.  I mentioned before everywhere, but that isn't a sufficient answer.  Most people expect book signings to be set up in a book store with some big hoopla.  Well, unless you are a best seller, don't expect any hoopla at all.  All the hoopla has to come from you.

The simplest way to get a book signing at a book store is if your publisher has a standard agreement with a bookstore supplier like Ingram.  If this agreement exists, it is very easy to get your books into a bookstore and to have a book signing.  The reason is that a bookstore is not usually willing to take on an indie seller or a writer whose books can't be bought at standard wholesale with guaranteed return.  I've talked about this before.  If your books are standard distribution, it is not difficult to call a bookstore and set up a book signing.  Just give them time to get copies of your book and begin advertising.  The bookstore might provide some advertising for you, but unless you are famous as an author, you won't get much, if any, play in the papers, radio, or TV.  You have to generate the advertising and excitement.  It can be very helpful to discuss this with the bookstore, but don't expect much help or advise.
 
I'll write more about the details (where and when) of book signings tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - and even more on Book Signings

7 February 2012, Publication - and even more on Book Signings

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  Book signings.
14.  Book trailers
15.  ...

The type of signature I use automatically generates conversation.  As I mentioned, I always sign an ancient Greek greeting "Charis" in Greek and then my signature.  I can generate conversation by simply explaining the reason for the signature.  This little bit of information intrigues and excites people.  First, you've given them a secret.  Second, you've taught them something very special and unique about history and a language.  Third, you've provided them with a piece of information they can share with their friends.  When they tell their friends about my books, I assure you they will tell the story of the signature and want to show their friends the signature and the Greek word.  If they happen to show it to a Greek speaker or a person who knows Greek, they will get a confirmation of my knowledge of history. You can see that a signature becomes a means of proving knowledge and providing knowledge. 

In developing my signature, I thought about many other methods of presentation, but settled on this as the best means to make my point--long after the signing is over. 
I'll talk about the details (where and when) of book signings tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - even even more on Book Signings

6 February 2012, Publication - even even more on Book Signings

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  Book signings.
14.  Book trailers
15.  ...

When you have time during a book signing, you can speak with your readers and take your time with the signatures.  I have a signature that I use all the time.  It doesn't take long to write, and it is very specific to me and my writing.  Since much of my writing is about linguistics and history, and one of my books is about ancient Greece, I sign all my books with an ancient Greek greeting.  I use the word "Charis," and I write it in Greek and sign my name below it.  If I have time, I'll also date the signature.  If I have lots of time, I'll ask the buyer if they want a special dedication. 

When you write a special dedication, make certain you write out the name on a spare piece of paper first.  Check with the requester that you have the name spelled correctly.  Only then should you write.  Even if the name sounds common, you should follow these directions.  This way you won't accidentally sign the wrong name or misspell a name.

Remember, ask, write, present.  Smile the whole time.  I'll explain how I use my signature to generate conversation and cement expertise, tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - even more on Book Signings

5 February 2012, Publication - even more on Book Signings

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  Book signings.
14.  Book trailers
15.  ...

We discussed the how and where of signing books--at least I told you what I do and what I've observed in making book signings.  The big question is what should you write.  If you are a bestseller and have thousands (or at least hundreds) at your book signings, you might contemplate just signing your name.  Many authors shorten their full signature to something simple.  The reason you shorten and write simply is because you have to write quickly.  When you sign a book this is the approach:

1.  If they didn't ask or it isn't obvious, look them in the eyes and ask, "Would you like me to sign your book?"
2.  If the say yes, open to the page you usually sign.  Sign it.
3.  Hold the book out with it opened to the signed page, look the person in the eyes, and while handing them the book say, "Thank you."

Follow this basic pattern and the world will be good.  If you have more time, you don't have enormous crowds, or you just want to/need to make more of a mark...
I'll write about that tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - more on Book Signings

4 February 2012, Publication - more on Book Signings

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  Book signings.
14.  Book trailers
15.  ...

Where should you sign a book?  The usual place is inside the cover on the title page.  The title page is the very first page in the book.  I don't sign the title page--I sign the dedications page.  There is a reason for this.  First, the dedication is for the entire book.  It's basically a throwaway page, but it is where the author makes his official declaratory statements for dedicating the book.  Plus there is lots of room on that page.  The title page usually has some space, but not a whole lot.  Everyone uses the title page.  When someone writes their name in a book--it's usually on the title page.  When someone signs a book as a gift (not the author)--it's usually on the title page.  I use the dedication page.  If you buy one of my used novels and you find a signature on the dedication page--it will be mine.

What should you write? I'll write about that tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - Book Signings

3 February 2012, Publication - Book Signings

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  Book signings.
14.  Book trailers
15.  ...

Book signings come in many varieties, but you can categorize them broadly as two types.  The first is when you sell or give away a book and you just sign it.  The second is when you actually work through some venue (usually a store) and sell and sign books.

The first is the easiest--let's talk about signing books.  A big bold marker that doesn't bleed through book pages is the best tool for signing.  I should use that, but I don't.  I use a 1mm (thick) gel tip or rolling ball.  They don't bleed, and they make a thick black line (I like blue best, but I usually don't get too picky).  The point is that you want the tool (pen) you use to make a dark thick mark.  Pick a tool you like and keep it nearby and with your books.  The reason--every time you sell or give away a book, give the person you are giving the book to an option to sign the book.  I've never had anyone ask me not to sign a book for them, but you should ask--especially if they bought it from you.  Remember, don't irritate your readers.

The next question is where and what.  I'll write about that tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - more on Gifts

2 February 2012, Publication - more on Gifts

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  Book signings.
14.  Book trailers
15.  ...

This is what I would like to do for gifts when Sister of Light comes out.  I'd like to give away an ankh with each book I send to reviewers and to special readers.  The ankh plays a special role in the novel and it would represent the novel perfectly.  This is one of the tricks you can use to try to get reviewers to choose your novel over all the others they receive to review.  This is an example of a method you can use with gifts to draw attention to your novel--especially to a select audience.  The point isn't to simple give away a trinket with your book, but to develop something that you can give to a target audience that will draw more attention to your book.  This is basic marketing.

Gifts should be a part of your marketing plan.  Mine--and I'm still searching for a low cost ankh--is to use the ankh in a packet to potential reviewers and my biggest book fans, to get them interested in promoting my book.  Since I'll have two new books out at once, I think I can get double the bang for the buck.  I'm hoping that the interest in the first book with generate interest for the second book.  They are standalone, but one follows the other in time. 

What if I can't find a low cost ankh to give away with the book?  Maybe I'll print one on a slip seal for the novel.  A slip seal is a piece of cardboard or paper placed around a book to keep it closed.  The point isn't necessarily to give away something, but rather to set your novel apart from others. 

I'll write about book signings tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.

Publication - Gifts

1 February 2012, Publication - Gifts
Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  Book signings.
14.  Book trailers
15.  ...

Gifts are anything you give out that has some intrinsic value.  So, bookmarks can be a gift.  Generally, the purpose in giving gifts is to bribe your target audience to then investigate your book.  Today, this has turned into giving away copy.  There are great reasons why this isn't a good idea, but we'll get to that.

Let's investigate small gifts.  Usually, these are much lower in cost than your book.  For gifts to be successful, they need to be much lower than the cost of your profit from the book.  So if you are buying the book at $10 a copy and selling it for $15, you need to make certain the overall cost of the gift is much lower than $5.  By the way, don't forget to include your overhead. 

I have given bookmarks as a gift with my books.  I like to give a bookmark for a novel other than the one that was purchased, but most buyers choose a bookmark that matches the book.  I get bookmark blanks from the Internet and can print them myself for less than $0.10 each.  They are in full color.  The blanks I get are very fine parchment paper.  Since they are so cheap, I can afford to throw in a couple with a book sale.  I also sometimes throw in a book card, either postage card or greeting card size that lists all my books.  These aren't really gifts, but if the reader really likes your novel, they will likely look for others to read.

I just had that experience with Aegypt.  A reader contacted me about the two follow-ons that are on contract.  They aren't out yet--oh well.  I pointed them to my science fiction, but I haven't heard back from them.  They really liked Aegypt.

I'll write more about gifts tomorrow.

I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.