14 November 2011, Publication - Marketeer
Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.
I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way. At this moment, I'm showing you the marketing material I put together for a novel.
Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.
When your book goes to print (either electronic or physical) you turn from an author to a marketer--okay not totally, but this is exactly what happens. I already wrote about this, but after you write a sellable novel, you become move into the world of marketing. You market to publishers. That's the point of all those marketing materials I walked you through before. Now, you begin marketing to readers.
Your publisher likely has a program already setup to help you with this marketing. Although your publisher has taken the risk by publishing your work, they only bear part of the responsibility for marketing. You have to follow their directions and instructions--this may or may not be in your contract. You need to make it part of your own writing experience.
Do you remember all those marketing materials I showed you? You convert them from marketing to publishers to marketing to readers.
I'll give you more details tomorrow.
I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.