16 January 2012, Publication - more on Trailers
Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.
I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.
Today's Blog: To see the steps in the publication process, go to my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.
Here is the list of ideas for advertising--there are more and I'll add to the list as we go along. I'm certainly not an expert in all these, but I've dabbled in all of them. I'll try to relate my experience and the degree of that experience to you.
1. Have a website for your novel.
2. Write a blog.
4. Literary awards.
5. Book cards.
8. Blog tours.
9. Press releases.
10. Speaking and teaching.
13. Book signings.
14. Book trailers
You can be interviewed for print media, for radio, for TV, on blogs, Internet general, character interviews, trailers just to name a few.
I already wrote about trailers before, but these interview trailers are both unique and different than the normal trailers you make for your novel. In general, they tend to be less formal. This is because you are answering questions rather than just giving information. Like I mentioned, you want to have an interviewer. An interviewer gives the impression of personal contact. So your interview trailer should be warm and if possible personal. I wish I had an example to point you to, but I don't. I can only point you to my very simple book trailers as examples of middle of the road trailers and tell you that your interview trailer should have a different feel.
In a book trailer, you want to connect your book to your potential readers. In an interview trailer, you want to connect yourself, to a degree, with your readers. You want them to get excited about your novel because you are excited about it. In a book trailer, it doesn't matter if you are in the trailer at all, but in an interview trailer, you, the author have to make an appearance. You are selling yourself as an author as well as your novel.
I'll move on to blog tours tomorrow.
I'll repeat my published novel websites so you can see more examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.