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Wednesday, January 18, 2012

Publication - Press Releases

18 January 2012, Publication - Press Releases

Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, go to my writing website and select "production schedule," you will be sent to

Here is the list of ideas for advertising--there are more and I'll add to the list as we go along.  I'm certainly not an expert in all these, but I've dabbled in all of them.  I'll try to relate my experience and the degree of that experience to you.

1.  Have a website for your novel.
2.  Write a blog.
3.  Advertise.
4.  Literary awards.
5.  Book cards.
6.  Contests.
7.  Interviews.
8.  Blog tours.
9.  Press releases.
10.  Speaking and teaching.
11.  e-mailing.
12.  Gifts.
13.  Book signings.
14.  Book trailers
15.  ...

This may sound foreign to many of you, but in the world of media, the press release is the way you inform people about anything that is newsworthy.  An example of a newsworthy event is the publication of a book.  If you go to any of my published book pages or to, you can see examples of the press release my publisher distributed for each of my novels.  Your publisher will produce a press release for you (actually for your novel).

The press release will include information on your novel, on you, and on the publisher.  The format is similar for most publishers.  they usually include a picture of your novel cover and a picture of you.  Like I said, look on my website for examples.  

You can also put out your own press releases.  I'll write about that tomorrow.

I'll repeat my published novel websites so you can see more examples:, and the individual novel websites:,,,,, and

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