Writing - part x564, Developing Skills, Marketing Materials, Short Form, Other Information

24 July 2018, Writing - part x564, Developing Skills, Marketing Materials, Short Form, Other Information 

Announcement: Delay, my new novels can be seen on the internet, but my primary publisher has gone out of business—they couldn’t succeed in the past business and publishing environment.  I'll keep you informed, but I need a new publisher.  More information can be found at www.ancientlight.com.  Check out my novels--I think you'll really enjoy them.

Introduction: I wrote the novel Aksinya: Enchantment and the Daemon. This was my 21st novel and through this blog, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel beginning with http://www.pilotlion.blogspot.com/2010/10/new-novel-part-3-girl-and-demon.html.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way.

Today's Blog: To see the steps in the publication process, visit my writing website http://www.ldalford.com/ and select "production schedule," you will be sent to http://www.sisteroflight.com/.

The four plus one basic rules I employ when writing:

1. Don't confuse your readers.

2. Entertain your readers.

3. Ground your readers in the writing.

4. Don't show (or tell) everything.

     4a. Show what can be seen, heard, felt, smelled, and tasted on the stage of the novel.

5. Immerse yourself in the world of your writing.

These are the steps I use to write a novel including the five discrete parts of a novel:

1.      Design the initial scene

2.      Develop a theme statement (initial setting, protagonist, protagonist’s helper or antagonist, action statement)

a.       Research as required

b.      Develop the initial setting

c.       Develop the characters

d.      Identify the telic flaw (internal and external)

3.      Write the initial scene (identify the output: implied setting, implied characters, implied action movement)

4.      Write the next scene(s) to the climax (rising action)

5.      Write the climax scene

6.      Write the falling action scene(s)

7.      Write the dénouement scene

I finished writing my 29^th novel, working title, Detective, potential title Blue Rose: Enchantment and the Detective.  The theme statement is: Lady Azure Rose Wishart, the Chancellor of the Fae, supernatural detective, and all around dangerous girl, finds love, solves cases, breaks heads, and plays golf.  

Here is the cover proposal for Blue Rose: Enchantment and the Detective. 

Cover Proposal

The most important scene in any novel is the initial scene, but eventually, you have to move to the rising action. I am continuing to write on my 30^th novel, working title Red Sonja.  I finished my 29^th novel, working title Detective.  I’m planning to start on number 31, working title Shifter. 

How to begin a novel.  Number one thought, we need an entertaining idea.  I usually encapsulate such an idea with a theme statement.  Since I’m writing a new novel, we need a new theme statement.  Here is an initial cut.

For novel 30:  Red Sonja, a Soviet spy, infiltrates the X-plane programs at Edwards AFB as a test pilot’s administrative clerk, learns about freedom, and is redeemed.

For novel 31:  TBD 

Here is the scene development outline:

1. Scene input (comes from the previous scene output or is an initial scene)

2. Write the scene setting (place, time, stuff, and characters)

3. Imagine the output, creative elements, plot, telic flaw resolution (climax) and develop the tension and release.

4. Write the scene using the output and creative elements to build the tension.

5. Write the release

6. Write the kicker

          

Today:  Time again to look at marketing materials.  I just finished a new novel—actually, I finished it a few weeks ago, but I’ve been working on the marketing materials.  I always develop the specific materials first, then the condensed materials for my currently defunct publisher, and then the cover.  You can see above, I made a proposed cover. I put this information on the internet at www.LumiereNovel.com. 

Here is my proposed cover:

Cover Proposal

Marketing materials are a must.  I’ll be straight up with you.  I know most people have not completed their novels.  Some of you might have.  You might be still working on your editing and proofing.  You might be still perfecting your novel.  All of that is important, but none of it matters if you don’t have a plan for marketing your work.  Marketing means you have some plan and know what a publisher might want to know about you and your work.  I gave you a format with examples from my own novel.  I showed you the “long form.”  If there is a long form, there must be a short form.  That’s what I will give you next.  Here is the short form for my novel Blue Rose: Enchantment and the Detective.

Title of Work:

Blue Rose: Enchantment and the Detective

Author(s) Name:

L. D. Alford

Type: Either Screenplay or Book

Book

Length: Either # of words for books, or # of pages for screenplays

108,475 words

Keywords and Market Focus:

Fiction, detective, supernatural, fae, fairy, romance, intelligence, Britain, United Kingdom, MI6, magic, New Scotland Yard, goddess, Dagda, organization, the Crown; will fascinate anyone interested in mystery, detectives, and the fae—will appeal particularly to those who enjoy mystery and suspense novels.

Genre:

Mystery Fantasy

1.  No more than 3 sentences about the content of your manuscript.

The Lady Azure Rose Wishart applies to New Scotland Yard as a supernatural detective—she has to explain exactly what a supernatural detective can do, but that’s just part of the details.      

The Lady Azure Rose Wishart finds her match in the puppy love of Lachlann Calloway—she doesn’t need any kind of love especially from a boyfriend, but now she’s stuck with one.

The Lord Chancellor of the Book of the Fae wishes to regain her estate, become a supernatural detective, and make her mark on the aristocracy—pretty cheeky for a sixth form head girl.    

2.  One sentence about successful works similar to yours.

Blue Rose: Enchantment and the Detective is a novel along the lines of Sherlock Holmes, except it’s about a woman who is a supernatural detective, and her Watson is a smart young Wing Commander.

3.  No more than 2 sentences about yourself. (use 3^rd person)

L. D. Alford is a novelist whose writing uniquely explores the connections between present events and history—he combines them with threads of reality that bring the past alive.   

Dr. Alford is a scientist and widely traveled author who combines intimate scientific and cultural knowledge into fiction worlds that breathe reality.

4.  No more than 2 sentences that include “other,” i.e. any reasons, relationships, or other factors that might make your work more attractive.

Blue Rose: Enchantment and the Detective continues the supernatural themes introduced in L.D. Alford’s Enchantment and Ancient Light novels.  It is a standalone novel.

Blue Rose: Enchantment and the Detective is exciting mystery fiction from the celebrated author of Deirdre: Enchantment and the School, Sorcha: Enchantment and the Curse, Essie: Enchantment and the Aor Si, Lilly: Enchantment and the Computer, Valeska: Enchantment and the Vampire, Khione: Enchantment and the Fox, Dana-ana: Enchantment of the Maiden, Hestia: Enchantment of the Hearth, Aksinya: Enchantment and the Daemon, Antebellum, Centurion, Aegypt, The End of Honor, The Fox’s Honor, A Season of Honor, Sister of Light, and Sister of Darkness.

Now is the time to shine.  Actually all of these short forms and long form statements need to shine, but in these two sentences, you can really give some tight information that sets you and your novels apart.

Publishers want to know a few very important pieces of information.  First, if they like your work, they want to know if you have any more.  If they like your work—they will likely want to publish more of your works.  So a very important piece of information for the publisher is whether you have any other similar works.  Publishers love series works. 

If you notice, Blue Rose is a series work.  At the same time it is a stand-alone novel.  This is more important than it might sound.  I know about all you see in modern literature is –ologies-- trilogies, and etc.  Publishers are not happy with any –ology.  To have an –ology you really need a well-received initial novel—the follow-ons are necessary to the story. 

Personally, I hate and love –ologies. I hate them because I want my novels to be standalone.  I don’t want to have to read more novels to get to the end.  I really don’t like full out –ologies like the Lord of the Ring trilogy.  Talk about a long winded resolution.  Plus, if you haven’t noticed in most trilogies, for example, the second book is usually the worst of the bunch.  The first and third are the best. 

In any case, publishers don’t want to commit to an –ology because that means they have to take a risk on you for multiple books and not just one.  On the other hand, they love stand-alone series novels.  In a stand-alone series, the publisher can take a risk on one or more of your novels and cut you off if they don’t pan out.  They can also sell a bunch of books if the public loves your novels.  In other words, having a bunch of series novels ready to go is a potential goldmine for a publisher and for you.

You need to tell this characteristic of your novel to your publisher.  Thus, the first sentence tells you that Blue Rose: Enchantment and the Detective is a stand-alone novel, but part of a series.  I also hope the description continues to excite the potential publisher.

Second, you should tease your potential publisher with all your series stand-alone novels.  This is what I do in the second sentence.  Plus, I list my other novels. 

There is also other information you might convey.  Did the novel win a prize?  Is it previously published?  Are you connected to some source that isn’t mentioned above that would make your novel more publishable?  Do you have other connections?  Are you an expert in the field or in some way connected to the work that didn’t come out about you of the work?  For example, if you are writing about a zoo and you own, work in, or run a zoo.  You get the point.

To conclude: what other information can you provide that might sell your novel to the publisher or to the public.   

In this introduction to the short form information, we are building short pieces to describe you and your work.  The use of this information is similar to the use of the long form.  The short form is specifically getting the author used to writing a tight, exciting, and interesting blurbs about their own writing. 

More tomorrow.

For more information, you can visit my author site http://www.ldalford.com/, and my individual novel websites:

http://www.ancientlight.com/
http://www.aegyptnovel.com/
http://www.centurionnovel.com
http://www.thesecondmission.com/
http://www.theendofhonor.com/
http://www.thefoxshonor.com
http://www.aseasonofhonor.com  

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