26 September 2011, Marketing Materials - A Marketing Website, more Basic Information
Introduction: I realized that I need to introduce this blog a little. I wrote the novel Aksinya: Enchantment and the Daemon. The working title was Daemon, and this was my 21st novel. Over the last year, I gave you the entire novel in installments that included commentary on the writing. In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes. You can look back through this blog and read the entire novel.
I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published. I'll keep you informed along the way. At this moment, I'm showing you the marketing material I put together for a novel.
Today's Blog: Along with the marketing information I already developed, that is the synopsis, bio, teasers, etc., I also include professional reviews and other professional information on the work. You could also include reviews from Amazon or other sources. Generally, since I give the visitors a link to the book on Amazon, B&N, etc., I expect them to get the reviews there. I don't know if this is a good idea or a bad idea. I've been planning the websites such that they are a source of information that isn't available anywhere else. Since there are reviews of my novels on Amazon, et all, I don't repeat them on the novel's website. I have placed some information from other websites on the main and secret pages of a novel's website. The reason was because this information is not as readily available. I also provide other links to information on the novel on the Internet. I'll repeat my published novel websites so you can see examples: http://www.ldalford.com/, and the individual novel websites: http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/.
Another piece of information you will find on some of my novel websites are links to teaching materials I used when giving a class about the novel or the topic of the novel. For example, at Aegypt's website, you will find class slides that describe the history behind the novel. I only post these if I have taught a class in the subject.
On the Centurion website, you will find a class and a couple of reviews from the web.
I'll write about other connections tomorrow.