Marketing Materials - A Marketing Website, more Basic Information

26 September 2011, Marketing Materials - A Marketing Website, more Basic Information

Introduction: I realized that I need to introduce this blog a little.  I wrote the novel Aksinya: Enchantment and the Daemon.  The working title was Daemon, and this was my 21st novel.  Over the last year, I gave you the entire novel in installments that included commentary on the writing.  In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes.  You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published.  I'll keep you informed along the way.  At this moment, I'm showing you the marketing material I put together for a novel.

Today's Blog:  Along with the marketing information I already developed, that is the synopsis, bio, teasers, etc., I also include professional reviews and other professional information on the work.  You could also include reviews from Amazon or other sources.  Generally, since I give the visitors a link to the book on Amazon, B&N, etc., I expect them to get the reviews there.  I don't know if this is a good idea or a bad idea.  I've been planning the websites such that they are a source of information that isn't available anywhere else.  Since there are reviews of my novels on Amazon, et all, I don't repeat them on the novel's website.  I have placed some information from other websites on the main and secret pages of a novel's website.  The reason was because this information is not as readily available.  I also provide other links to information on the novel on the Internet.  I'll repeat my published novel websites so you can see examples:   http://www.ldalford.com/, and the individual novel websites:  http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/. 

Another piece of information you will find on some of my novel websites are links to teaching materials I used when giving a class about the novel or the topic of the novel.  For example, at Aegypt's website, you will find class slides that describe the history behind the novel.  I only post these if I have taught a class in the subject.
On the Centurion website, you will find a class and a couple of reviews from the web.

I'll write about other connections tomorrow.