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Tuesday, August 30, 2011

Marketing Materials

30 August 2011, Marketing Materials

Marketing a novel is more difficult in my mind than writing a novel.  I'd like to just spend my time writing, unfortunately, before your novel is published, you have the burden of finding a publisher and after your novel is published, you have the burden of following your publisher's marketing instructions.

Marketing is a very important part of writing a novel.  The first thing after writing your novel is get your marketing stuff together.  Marketing information is critical to your writing and it forms the basis for the inner and outer cover and other future marketing materials.  Here is the outline of what is required.  I'll start with the long form information and continue to the short form.
Title of Work:

Aksinya: Enchantment and the Daemon

Author(s) Name:

L. D. Alford

Type: Either Screenplay or Book


Length: Either # of words for books, or # of pages for screenplays

121,475 words

Keywords and Market Focus:


Author Bio: Approximately 120 words

Synopsis:  Approximately 500 Words
Registration: WGA, ISBN, or Library of Congress, Write the number.

Other Information:  If you have more work, a website, anything interesting and professional, especially any awards or recognition.

Short form information: 

Reviewer’s quotes.

1.  No more than 3 sentences about the content of your manuscript.

2.  One sentence about successful works similar to yours.

3.  No more than 2 sentences about yourself. (use 3rd person)

4.  No more than 2 sentences that include “other,” i.e. any reasons, relationships, or other factors that might make your work more attractive.

Tomorrow, I'll start filing in the information with commentary.

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