29 August 2011, A Website for Aksinya
Immediately after you set a title, you should acquire the website for it. Go for the entire title, but pick titles that make good websites. For Aksinya: Enchantment and the Daemon, I tried to get Aksinya.com. Since that one wasn't available, I took http://www.aksinyanovel.com/, and I put Aksinya.com on back order. It is critical that you get any websites directly aligned with your title.
In fact, in today's world, you should acquire all the web addresses related to your business and your name. I own: http://www.lionelalford.com/, http://www.ldalford.com/, as well as my wife's name and my son's name. I also own the websites of all my books plus some variations on their names.
I have a friend in IT who gave me five reasons for owning your own websites. I can only remember one of them--it's cheap.
Tomorrow, more on marketing.