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Thursday, October 6, 2011

Marketing - to Publishers more Electronic book Sales

6 October 2011, Marketing - to Publishers more Electronic book Sales

Introduction: I realized that I need to introduce this blog a little.  I wrote the novel Aksinya: Enchantment and the Daemon.  The working title was Daemon, and this was my 21st novel.  Over the last year, I gave you the entire novel in installments that included commentary on the writing.  In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes.  You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published.  I'll keep you informed along the way.  At this moment, I'm showing you the marketing material I put together for a novel.

Today's Blog:  Electronic books will eventually take over all forms of publishing.  The big publishing houses are just dabbling in it, but they will move in that direction--or they will fail.  We will see some publishing of print books for a while.  I wouldn't count them out, but they are down for the count.  Soon, all forms of publishing will move to electronic--it will be just like the way music and songs have gone.
That said, there are some significant problems with electronic books that will be worked out over time.  The main point is although we might see the development of physical electronic bookstores, most sales will be through the Internet.  This creates a problem right away.  Everyone wants to be a writer.  That is an exaggeration, but already we are seeing the rise of the indie.  This is a great interjection into the book marketplace, but it is also a terrible interjection into the book marketplace.  We are seeing the rise of industries to help with this growing process--that is the rise of groups and people who review indie and nonindie books to willow out the chaff.  This system isn't very strong or in place firmly yet, but when it is the system will ensure the public knows which novels are worth putting down hard dollars for and which they should not.

Right now, there is a lot of chaff and few systems other than the publishers to separate the good from the bad.  That doesn't mean many of the indie works are not good, it just means there isn't much to help the public find the great and reject the not good.

More tomorrow on electronic books.
I'll repeat my published novel websites so you can see more examples:, and the individual novel websites:,,,,, and

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