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Saturday, October 8, 2011

Marketing - to Publishers Types Again

8 October 2011, Marketing - to Publishers Types Again

Introduction: I realized that I need to introduce this blog a little.  I wrote the novel Aksinya: Enchantment and the Daemon.  The working title was Daemon, and this was my 21st novel.  Over the last year, I gave you the entire novel in installments that included commentary on the writing.  In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes.  You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published.  I'll keep you informed along the way.  At this moment, I'm showing you the marketing material I put together for a novel.

Today's Blog:  Back on subject.  I already wrote about classical publishers, and I mentioned POD.  I'm going to revise my list from four to five, because although I don't think there is any number threes around yet--I'm certain they will be here soon.  The first is the classical publisher.  The second it the POD publisher.  Note, that the classical publishers are branching out into POD, and some POD are making long book runs (when it suits them).  The third are electronic publishers.  Both classical and POD publishers are publishing electronic books.  These are the three normal groups we call professional publishers.  That is, they accept all the risk when publishing an author's books.  None of this group will ask you for money. 

These three types of publishers evaluate your novel for marketability and quality.  If they give you a contract, you can expect to work hard to get your book published, but as I wrote, they take all the production, marketing, and sales risk.  As an author, you have an obligation to fulfill your contract requirements and a professional obligation, to do your best to support the sales of your works.

I'll write about the types of contracts you can expect from the POD and the electronic publishers tomorrow.

I'll repeat my published novel websites so you can see more examples:, and the individual novel websites:,,,,, and

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