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Saturday, October 15, 2011

Marketing - to Publishers more Electronic Press

15 October 2011, Marketing - to Publishers more Electronic Press

Introduction: I realized that I need to introduce this blog a little.  I wrote the novel Aksinya: Enchantment and the Daemon.  The working title was Daemon, and this was my 21st novel.  Over the last year, I gave you the entire novel in installments that included commentary on the writing.  In the commentary, in addition to other general information on writing, I explained, how the novel was constructed, the metaphors and symbols in it, the writing techniques and tricks I used, and the way I built the scenes.  You can look back through this blog and read the entire novel.

I'm using this novel as an example of how I produce, market, and eventually (we hope) get a novel published.  I'll keep you informed along the way.  At this moment, I'm showing you the marketing material I put together for a novel.

Today's Blog:  You don't want to be a has been before you have the chance to be a somebody.  Remember, writing is a skill and for you to succeed and gain that skill takes time and effort.  I want you to succeed.  At the same time, if you produce a terrible book and self publish it, you only make it easier for the good writers to sell more of their works.

The overall problem is that bad self published works don't just have the unfortunate effect of negatively affecting individual authors--it also can negatively affect the entire self publishing realm.  The problem with self published works is that there are many that are not worth reading (for the reasons I gave before).  If the perception of the public is negative about these works, the overall chance of self published works being purchased becomes less.  Therefore, if you are self published either electronically or in print, you need to make certain, you have followed the preconditions and you need to make certain your books look like regular published novels.  The pricing us usually the indicator.  With a regular publishing, the publisher controls the price of your novel.  They negotiate the prices with the large sellers and discounters.  If you price your novel outside of the common price, you indicate the fact that your book is self published.  I recommend that you don't play around with your price too much.  Leave it at the regular published price point and use other marketing methods.
More tomorrow about electronically published books.

I'll repeat my published novel websites so you can see more examples:   http://www.ldalford.com/, and the individual novel websites:  http://www.aegyptnovel.com/, http://www.centurionnovel.com/, http://www.thesecondmission.com/, http://www.theendofhonor.com/, http://www.thefoxshonor.com/, and http://www.aseasonofhonor.com/

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